Sunday, May 26, 2013

Daydreaming About: SUNO NY

I have a crush. And this crush is on a clothing line, SUNO NY. I'm pretty sure I'm behind the ball on this one, but I just discovered it when I was looking through Refinery29's SF street style photos (which I've been stalking obsessively in anticipation for my upcoming return). In their latest edition of park pics, this one girl was wearing the most adorable dress and I fell in love with it. I was so intrigued by the dress that I actually looked up the label she was wearing and once I got to their website I was overwhelmed.
Everything on it was so cool! The entire line was full of this chic, light, quirky preppy look that basically describes what I envision my summer to be. And they address every element of my dream summer from my summer dresses, shorts, swimsuits and even my pj's! As I continued to peruse their website, they only got better. Their shots from their runway show included funny behind the scene shots of the models as they made funny faces walking off the catwalk. I even fell in love with all the images on their Spring 2013 inspiration board, instantly wishing that was exactly what my tumblr looked like.

For a little bit more background, SUNO is a New York based womenswear label founded in 2008 by Max Osterwis and in collaboration with designer Erin Beatty. Part of the interesting element of SUNO (that makes it even cooler than it already is) is its connection with Kenya, which Osterweis considers a second home. SUNO's first collection was launched in 2009, right after the post-election violence threatened the economy in Kenya. This first collection was produced primarily in Kenya, using vintage Kenyan textiles that Osterweis has collected over the years.
Since that first collection, SUNO has continued to use production in Keyna, India, Peru, as well as their home base of New York using a combo of traditional and local techniques with high-end tailoring. Really using the countries they produce in as more than mere factories but also as inspiration for design and technique gives SUNO something a little special in their collections.

Unfortunately, the price range for all their items are a little out of my just-came-out-of-the-most-expensive-semester-of-my-unemployed-college-student-ass. Most of the dresses range around $600, but you know I girl can always dream....
I might be able to afford the shoes though if I save! These are only $60.


  1. love their inspiration board! gorgeous prints

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